Allure Magazine Feature

“The 11 new British beauty brands to know” by Grace Timothy

The United Kingdom brought us the Beatles, Burberry, and two very good-looking Beckhams. They’ve also brought us a number of cool beauty products over the years. But before companies like Ciaté, Eyeko, and Nails Inc. became cult favorites and appeared on the shelves at Sephora, they were like these 11 up-and-comers—small, niche, and turning heads among the top beauty editors across the pond. Presenting the newest British beauty brands to check out now.

This under-the-radar nail emporium—which has wraps, transfers, and stickers—is making easy nail art into, well, an art form. But it’s the tattoos (temporary, of course) that are the real highlight of the line. We especially love the look of little gold stars on top of freshly buffed nails